EKOÏ is a French brand of cycling clothing and accessories, and launches multiple innovative products every year. For the launch of their new Carbon C-4 shoes, EKOÏ asked CherryComms to come up with a visual concept for a magazine advertisement.

The result corresponds to the expectations of EKOÏ's target customers, by using the material of the Carbon shoe as a texture for the background art, Brad was able to highlight the innovative concept in a premium way. This advert is part of a series produced for the brand, using their new brand guidelines and graphic chart.

Other examples of EKOÏ ads